Thursday, April 23, 2009

Bajaj Motorcycle Transformer TV Commercial

Thanks to Mike Werner of for this gem. Transformers and motorbikes - what more do you need?

Bajaj produces the most creative commercials for motorcycles - my only grouse is that the riders are all male, women are adornments riding pillion. It took BMW a while to figure out that they were ignoring a market segment, but they did eventually start listening. Clearly Bajaj are clever and not constrained by tradition, so I'm interested to see how long will it take themto figure a way around the cultural barriers.

I've allowed work to cut into my ride time. I've become a ride-to-and-from work schlump. Hope to have more next month.

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